30 augustus 2019 1 min Auteur: Redactie

KPN Zakelijke Markt als ‘Zeer Sterk’ beoordeeld in rapport van GlobalData

KPN Zakelijke Markt wordt als ‘Zeer Sterk’ beoordeeld in het op 26 juli 2019 gepubliceerde ‘KPN – Business Services Europe’ rapport van GlobalData, een internationaal onderzoeks- en adviesbureau. Volgens GlobalData hebben de strategische keuzes van KPN geleid tot een verbeterd go-to-market portfolio voor de zakelijke markt, zonder hierbij de innovatie uit het oog te verliezen.

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Het ‘KPN – Business Services Europe’ rapport van GlobalData* omvat een uitgebreide analyse met betrekking tot de visie, strategie, go-to-market en het productportfolio van KPN voor de zakelijke markt. De algehele beoordeling is ten opzichte van vorig jaar verbeterd van ‘Sterk’ naar ‘Zeer Sterk’. Op het gebied van visie, strategie, innovatie, go-to-market, service en support behaalde KPN de beoordeling ‘Zeer Sterk’. Momentum, stabiliteit en het product portfolio worden als ‘Sterk’ beoordeeld.

Smart Combinations

Ook wordt in het rapport ingegaan op belangrijke recente ontwikkelingen, waaronder de introductie van KPN Smart Combinations en de nieuwe op Microsoft 365 gebaseerde werkplek voor zakelijke klanten.

John Marcus (Principal Analyst, GlobalData) - 'KPN has made a number of strategic decisions that have improved its enterprise go-to-market portfolio while also emphasizing innovation. Its simplification program has also enabled significantly lower costs, validating its ‘value over volume’ approach.' 

* GlobalData, “KPN – Business Services Europe”, John Marcus, July 26th, 2019.


KPN Business Market rated ‘Very Strong’ in report by GlobalData

KPN Business Market is rated ‘Very Strong’ in the ‘KPN – Business Services Europe’ report by GlobalData, an international research and advisory company, which was published on July 26 th , 2019. According to GlobalData, KPN has made strategic decisions that have improved its enterprise go-to-market portfolio while also emphasizing innovation.

The ‘KPN - Business Services Europe’ report by GlobalData* includes an in-depth evaluation of KPN’s vision, strategy, go-to-market and product portfolio for the business market. The overall evaluation has improved from ‘Strong’ to ‘Very Strong’. KPN’s vision, strategy, innovation, go-to-market, service and support were rated ‘Very Strong’. Momentum, stability and product portfolio were rated ‘Strong’.

Smart Combinations

The report also discusses key recent developments, including the introduction of KPN Smart Combinations and the new Microsoft 365 based workplace for business customers.

John Marcus (Principal Analyst, GlobalData) - “KPN has made a number of strategic decisions that have improved its enterprise go-to-market portfolio while also emphasizing innovation. Its simplification program has also enabled significantly lower costs, validating its ‘value over volume’ approach.”

About KPN

KPN offers secure, reliable and future-proof networks and services, with the aim of connecting people anywhere and at any time, at the same time creating a cleaner and more prosperous world. KPN uses five themes to realize its ambitions: innovation (giving meaning to technology), being at the heart of society (connecting the Netherlands), sustainability (making things a little bit greener every day), our network (the digital highway of the Netherlands) and security (everyone online without a worry). For corporate customers KPN also provides fully managed telecommunication and ICT solutions and advice for cloud-based workstations, ready-to-run IoT solutions, IT security services and suchlike.

* GlobalData, “KPN – Business Services Europe”, John Marcus, July 26 th , 2019.


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