KPN Zakelijke Markt opnieuw als ‘Zeer Sterk’ beoordeeld in ‘KPN – Business Services Europe’ rapport van GlobalData

KPN Zakelijke Markt wordt opnieuw als ‘Zeer Sterk’ beoordeeld in het meest recente ‘KPN – Business Services Europe’ rapport van GlobalData, een internationaal onderzoeks- en adviesbureau. Een vereenvoudigd B2B portfolio bestaande uit netwerk, ICT en security diensten, klantgerichtheid, het netwerk en de keuze voor industriestandaarden op het gebied van technologie worden door GlobalData als belangrijke sterktes benoemd.

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Het ‘KPN – Business Services Europe’ rapport van GlobalData* omvat een uitgebreide analyse met betrekking tot de visie, strategie, go-to-market en het productportfolio van KPN voor de zakelijke markt. KPN Zakelijke Markt wordt in het rapport opnieuw als ‘Zeer Sterk’ beoordeeld. Op het gebied van go-to-market, innovatie, service en support behaalde KPN de beoordeling ‘Zeer Sterk’. Momentum, stabiliteit en het product portfolio worden als ‘Sterk’ beoordeeld.

KPN heeft in het derde kwartaal van 2021 goede vooruitgang geboekt in het behalen van zijn strategische en financiële doelstellingen. Een belangrijk voorbeeld is de omzet uit diensten in de MKB-markt, dankzij de groei van klanten op het KPN EEN MKB-portfolio. KPN loopt hiermee voor op de belofte om voor het einde van het jaar de MKB-omzet te stabiliseren. Deze ontwikkeling wordt ook positief ontvangen door GlobalData:

  • “KPN’s Q3 2021 results showed an increase in adjusted group revenues of 1.0% year-over-year, supported by growing mass-market service revenues (+2.2%, including consumer, SME, and wholesale). In the business market, KPN’s SME service revenues returned to growth during the quarter (+2.9% YoY), delivering ahead of management’s commitment to stabilize before year end.”

Belangrijke sterktes die door GlobalData beschreven worden zijn onder andere klantgerichtheid binnen de zakelijke markt, het netwerk en keuze voor industriestandaarden op het gebied van technologie:

  • “KPN has a sound reputation for customer focus, reflected in its strong emphasis on getting things right for specific customer segments (for example, a record-high business NPS of +3 in Q3 2021, up from -1 in Q3 2020, driven by customer centricity and product/service reliability).”

  • “KPN’s dominant network coverage in the regions it serves provides a matchless platform for delivering digital services to the enterprise market. Its open approach allows KPN to insert itself in other digital ecosystems such as public cloud platforms as well as telco consortia. Also, in a recent joint venture with Dutch pension fund ABP, KPN introduced a new fiber company, ‘Glaspoort,’ which offers open-access for any third-party operator, thus helping end users to select their preferred service provider.”

  • “KPN hosts industry-standard platforms and technology such as Microsoft, Cisco, BroadSoft, and Mitel for cloud communications as well as Genesys for contact center. It also provides secure access to third-party public clouds (AWS and Azure), to its own virtual private cloud, and to on-premises services, all integrated within KPN’s Cloud services offering. KPN also offers a Modern Workplace based on Microsoft 365.”

Meer weten

Download hier het volledige rapport:

* GlobalData, “KPN – Business Services Europe”, John Marcus, 8 november, 2021.


<English version>

KPN Business Market once again rated ‘Very Strong’ in ‘KPN – Business Services Europe’ report by GlobalData

KPN Business Market is once again rated ‘Very Strong’ in the most recent ‘KPN – Business Services Europe’ report by GlobalData, an international research and advisory company. KPN’s simplified B2B product portfolio of network, IT and security services, customer focus, the network, and the use of industry standard technologies have been identified as key strengths by GlobalData.

The ‘KPN - Business Services Europe’ report by GlobalData* includes an in-depth evaluation of KPN’s vision, strategy, go-to-market and product portfolio for the business market. Overall, KPN Business Market is once again rated ‘Very Strong’. Go-to-market, innovation, service and support were rated ‘Very Strong’. Momentum, stability and product portfolio were rated ‘Strong’.

In the third quarter of 2021, KPN made good progress against its strategic and financial ambitions. An important example is the service revenue growth in the SME segment, driven by good base developments on the KPN EEN MKB portfolio, ahead of the commitment to stabilize before year end. This development is also positively received by GlobalData:

  • “KPN’s Q3 2021 results showed an increase in adjusted group revenues of 1.0% year-over-year, supported by growing mass-market service revenues (+2.2%, including consumer, SME, and wholesale). In the business market, KPN’s SME service revenues returned to growth during the quarter (+2.9% YoY), delivering ahead of management’s commitment to stabilize before year end.”

Key strengths described by GlobalData in the report are customer focus within the SME and Large & Corporate Enterprise segment, the network, and the use of industry standard platforms and technologies:

  • “KPN has a sound reputation for customer focus, reflected in its strong emphasis on getting things right for specific customer segments (for example, a record-high business NPS of +3 in Q3 2021, up from -1 in Q3 2020, driven by customer centricity and product/service reliability).”

  • “KPN’s dominant network coverage in the regions it serves provides a matchless platform for delivering digital services to the enterprise market. Its open approach allows KPN to insert itself in other digital ecosystems such as public cloud platforms as well as telco consortia. Also, in a recent joint venture with Dutch pension fund ABP, KPN introduced a new fiber company, ‘Glaspoort,’ which offers open-access for any third-party operator, thus helping end users to select their preferred service provider.”

  • “KPN hosts industry-standard platforms and technology such as Microsoft, Cisco, BroadSoft, and Mitel for cloud communications as well as Genesys for contact center. It also provides secure access to third-party public clouds (AWS and Azure), to its own virtual private cloud, and to on-premises services, all integrated within KPN’s Cloud services offering. KPN also offers a Modern Workplace based on Microsoft 365.”

Learn more

The full report can be downloaded here:

* GlobalData, “KPN – Business Services Europe”, John Marcus, November 8th, 2021.

 

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