KPN Zakelijke Markt opnieuw als ‘Zeer Sterk’ beoordeeld door GlobalData

KPN Zakelijke Markt wordt als ‘Zeer Sterk’ beoordeeld in het meest recente ‘KPN – Business Services Europe’ rapport van GlobalData, een internationaal onderzoeks- en adviesbureau. Een vereenvoudigd B2B-portfolio, bestaande uit netwerk, ICT en security diensten, klantgerichtheid en de keuze voor industriestandaarden op het gebied van technologie worden door GlobalData als belangrijke sterktes benoemd.

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Het ‘KPN – Business Services Europe’ rapport van GlobalData* omvat een uitgebreide analyse met betrekking tot de visie, strategie, go-to-market en het productportfolio van KPN voor de zakelijke markt. KPN Zakelijke Markt wordt in het rapport als ‘Zeer Sterk’ beoordeeld. Op het gebied van visie, strategie, innovatie, go-to-market, service en support behaalde KPN de beoordeling ‘Zeer Sterk’. Momentum, stabiliteit en het product portfolio worden als ‘Sterk’ beoordeeld.

Belangrijke sterktes die door GlobalData beschreven worden zijn onder andere het vereenvoudigde product portfolio voor de zakelijke markt, klantgerichtheid en de keuze voor industriestandaarden op het gebied van technologie:

“KPN is well on track in its goal of reducing the number of offers in its business portfolio by 50% by the end of 2021, and is now providing business customers simplified, modular and converged propositions that combine network, ICT (e.g., Cloud & Workspace) and security services.”
“KPN has a sound reputation for customer focus, reflected both in its strong emphasis on getting things right for specific customer segments, and in its positive net promoter score (NPS) among business customers (Q2 2020: +2).”
“KPN hosts industry-standard platforms and technology such as Microsoft, Cisco, Broadsoft, and Mitel for UC as well as Genesys for contact center. It also provides secure access to third-party public clouds (AWS and Azure), to its own virtual private cloud and to on-premises services, all integrated within KPN’s Cloud services offering. KPN also offers a Modern Workplace based on Microsoft 365.”

Daarnaast wordt in het rapport uitgebreid ingegaan op belangrijke recente ontwikkelingen, waaronder de lancering van 5G voor de zakelijke markt, de toevoeging van Central Firewall aan Secure Networking en de introductie van Zakelijke TV binnen KPN EEN MKB.

Meer weten

Download hier het volledige rapport:

Download (pdf)

* GlobalData, “KPN – Business Services Europe”, John Marcus, 2 September, 2020


KPN Business Market rated ‘Very Strong’ in ‘KPN – Business Services Europe’ report by GlobalData

KPN Business Market is rated ‘Very Strong’ in the most recent ‘KPN – Business Services Europe’ report by GlobalData, an international research and advisory company. A simplified B2B product portfolio of network, IT and security services, a sound reputation for customer focus, and the use of industry standard technologies have been identified as key strengths by GlobalData.

The ‘KPN - Business Services Europe’ report by GlobalData* includes an in-depth evaluation of KPN’s vision, strategy, go-to-market and product portfolio for the business market. Overall, KPN Business Market is rated ‘Very Strong’. KPN’s vision, strategy, innovation, go-to-market, service and support were rated ‘Very Strong’. Momentum, stability and product portfolio were rated ‘Strong’.

Key strenghts described by GlobalData include the simplified B2B product portfolio, customer focus, and the use of industry standard platforms and technologies:

“KPN is well on track in its goal of reducing the number of offers in its business portfolio by 50% by the end of 2021, and is now providing business customers simplified, modular and converged propositions that combine network, ICT (e.g., Cloud & Workspace) and security services.”
“KPN has a sound reputation for customer focus, reflected both in its strong emphasis on getting things right for specific customer segments, and in its positive net promoter score (NPS) among business customers (Q2 2020: +2).”
“KPN hosts industry-standard platforms and technology such as Microsoft, Cisco, Broadsoft, and Mitel for UC as well as Genesys for contact center. It also provides secure access to third-party public clouds (AWS and Azure), to its own virtual private cloud and to on-premises services, all integrated within KPN’s Cloud services offering. KPN also offers a Modern Workplace based on Microsoft 365.”

The report also discusses key recent developments, including the launch of 5G for business customers, adding Central Firewall to Secure Networking and the introduction of Business TV within KPN EEN MKB.

Learn more

The full report can be downloaded here: 

Download (pdf)

* GlobalData, “KPN – Business Services Europe”, John Marcus, September 2nd, 2020.

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