Strategy in action
In the Netherlands, we are approaching a new balance between a focus on market positions and achieving a stable performance. In Germany and Belgium, the next phases in our Challenger strategy are being implemented to fuel underlying growth in 2013 and beyond. More and more, our social policy is a natural part of our business.
The Netherlands
Key Objective: Integrated Access Provider
We intend to reinforce our position in the Dutch market by offering a full range of fixed and mobile services that deliver the best connectivity to our customers, independent of location and device, in the most intuitive and customer-friendly way.
We have started the roll-out of our “KPN Compleet” package as a the first step to providing a quadruple-play offering, involving a converged package of mobile, fixed line, broadband internet and TV services.
We believe that this, in turn, will improve customer loyalty, reduce churn and limit margin erosion.
The Netherlands
Key Objective: Best in class network
We have invested heavily in network infrastructure in the Netherlands, and plan to continue to do so, in order to offer the best products and services to our customers. We are continuously improving the speed and quality of our fixed and mobile networks.
In fixed line services, we plan to continue with upgrades of our copper network and expects to expand our FttH footprint through the Reggefiber joint venture. In mobile, we are the first operator in the Netherlands to have launched 4G LTE services, and we expect to have covered approximately 50% of the Dutch population by mid-2013 and to offer nationwide coverage in the second half of 2014.
Mobile International
Key Objective: Next phase mobile challenger strategy
We believe that we have considerable opportunities to grow our German and Belgian operations. At the core of our strategy in these markets is the accelerated roll-out of mobile broadband internet services, with a continued focus on investing in mobile broadband backhaul and HSPA+ network roll-out as a priority in Germany, and on the deployment of the 4G LTE network in Belgium.
By leveraging the upgraded data network we will continue growing market share in under-penetrated regions. We will do this by expanding our distribution channels and targeted marketing on a region-by- region basis.
Furthermore, we will challenge the fixed line market in Belgium and offer triple play products to our customers. In Germany we will continue to focus on expanding our position in the postpaid market.
Corporate Social Responsibility
Key Objective: Enable customers to fulfill their sustainability ambitions
Our high position in the Dow Jones Sustainability Index, the Carbon Disclosure Project and the Newsweek rankings confirm the course of and appreciation for our efforts in the domain of sustainability and social responsibility.
More than ever before, we face the challenge of making a contribution to the quality of the society we live in. Notable examples of this are our expanding position in the healthcare sector, the development of products and services that satisfy extra-high privacy and security requirements, the help we give customers to make The New Way of Living & Working possible and save energy and CO2.