Our vision: ICT is indispensable for a modern, sustainable society
In the 2008-2011 period we focused on three social themes: The New Way of Working, Responsible energy use and People connected. So as to be able to utilize our company and our core competencies to make more of a difference we formulated five social themes with our stakeholders in 2011:
- Best ICT infrastructure
- Healthcare of the future
- The New Way of Living & Working
- Energy efficient
- Security & Privacy
Our themes are based on social challenges that offer us new opportunities and that are inextricably linked to our strategic choices. We are convinced that, as a modern ICT service provider, we can make a permanent contribution to society by means of the five themes. We believe that through our ICT business we can help improve the world around us. We want to utilize our energy, employees and resources in the best possible way. This is why the themes are logical focal points. Moreover, we want to make a difference with our ICT activities, which make a direct contribution to the business.
We are more than “just” an ICT service provider; we also want to bring about changes in society and to set or strengthen trends. As market leader in ICT, builder of the network and with our network of ICT experts – our employees – we are the obvious service provider to help the Netherlands to make progress through communication technology. We confirmed that role in 2012 with an external campaign entitled “The network that cares for the Netherlands”. In that campaign, which we will pursue in 2013, we turn the spotlight on our five social themes.
Every year we appraise our social themes, taking into account the expectations of stakeholders with respect to social topics, along with the influence that KPN has on them. We want to take the lead in the themes that score the highest. We have therefore translated them into five social themes and three complementary themes: “Our people”, “Our suppliers” and “People connected”. In 2012 the analysis did not result in any changes to our social policy and our reporting. In appendix on page 82 of the Sustainability Report we explain the process involved.
Assessment of relevance of social themes for the telecom industry
