KPN believes that this approach will lead to satisfied customers, providing the solid basis for profitable growth and value creation for shareholders.

We believe that service quality and customer satisfaction will only flourish if employees are motivated to provide the best services to customers.

KPN is conscious of its responsibilities and is accountable for its performance to all stakeholders.

We offer tailor-made solutions around the globe.

We provide a broad portfolio of data services and innovative solutions, designed in close collaboration with you, the customer.

We act locally and cover the world.

We take the smart approach by combining our cost-efficient, fully owned network with carefully selected strategic partners.

We see our network as an enabler for value-added services.

We provide fully integrated managed solutions for all your communication needs.

Attack the market for new communications services to establish leading positions that will deliver attractive revenue streams from national and international services. The entire network is being migrated to Internet Protocol (IP) to enable us to deliver these new services.

Defend the traditional services to maintain, and where possible increase, our leading share in declining markets. Operate in both the retail and wholesale space.

Exploit our leadership of the markets for traditional and new services in order to achieve a better cost structure than our competitors, thereby securing a sustainable competitive advantage.

“Innovation has no value in itself – it is relevant only if it makes a difference to our customers’ daily lives” (CEO Ad Scheepbouwer)

In addition, our goal is to be better than our competitors at satisfying our customers’ needs. We want to create a point of difference in customer’s minds by changing their experience through greater responsiveness and flexibility.

KPN is committed strategically as well as financially to the long-term future of KPN International.