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KPN launches Simyo in France
Den Haag, 8-1-09
KPN will launch on Sunday January 11, 2009 Simyo in the French market. KPN acts as MVNO (Mobile Virtual Network Operator) in France on the Bouygues Telecom network, as announced on September 10, 2008. Through this MVNO, KPN leverages its expertise in executing MVNOs and multi-brand strategies outside its current footprint, following the success in Germany, Belgium and The Netherlands.
The introduction of Simyo in France is part of KPN’s strategy to deploy different brands, in different markets in Europe and follows the launch of our MVNO in Spain in January last year. Simyo is the new generation mobile offer based on a 100% online distribution model. The pricing is only 19 cents per minute into all fixed and mobile networks 24 hours a day.
In addition, KPN is planning to introduce other propositions in France in 2009 by using it’s own brands and through partnerships.
