On 11 May 2011 KPN announced the outcome of its strategic review, setting the objectives for the period 2011 to 2015. KPN has identified a number of priorities to strengthen, simplify and grow its businesses. In the Netherlands, the focus will be on strengthening its activities to further improve its leading market positions. KPN will keep investing internationally to grow its Challenger business and continue to outperform the market. A group-wide focus on simplification, quality and reputation will drive customer satisfaction in a swiftly changing telecom and ICT market. KPN will streamline its portfolio of businesses to put a renewed focus on value. Furthermore, KPN will continue to invest in its businesses and commits to sustainable shareholder remuneration within a prudent financial framework.
On 5 February 2013, KPN published its Q4 2012 results. KPN revised its strategic market objectives to a level where the respective businesses are expected to operate at in the medium to longer term, taking into account the specific market dynamics surrounding the operations and striving for the right balance between growth and profitability.
As part of the strategic review, KPN has identified the following outlook: