When it freezes the whole of the Netherlands thaws. A skating tour organized by the KNSB is the ideal occasion for a lot of people to get together and feel connected. As main sponsor KPN wants to connect skaters in the Netherlands and be a relevant part of the skating enjoyment of millions of people. This is why together with Unox and the KNSB we provide skating associations with recognizable branded material, such as banners, event ribbon, signposting, km signs and safety signs, via a webshop. If the gods of the winter weather look kindly on us, we will raise the visibility around the first skating tours in a wintry fashion. Hopefully we will enhance the enjoyment of skating in this way.