Since the summer of 2010, KPN has been lead sponsor of the KNSB, the Royal Dutch Skating Association. We consider ice skating to be a wonderful, typically Dutch sport that fits in with us well. By supporting ice skating in all its forms, KPN wants to expand the sport still further and connect skaters and skating in the Netherlands. We do this by putting four key beliefs into practice: the sport comes first, we embrace skating in all its forms, we help the KNSB to do what it does best, and we do it all for KPN. Our sponsorship contributes to our customer loyalty, brand empathy and preference among the six million Dutch skating fans in the Netherlands and it makes KPN staff proud.
The KNSB and KPN launched www.schaatsen.nl in 2010. Skating fans can find all the information about their sport on this portal. In 2011 there were more than 600,000 different visitors to the portal. Together with the “Fonds Gehandicaptensport”, we organized the KPN Skating Friends Day for the disabled. Along with their parents and friends they enjoyed a day of skating at FlevOnice in Biddinghuizen. It was a great success: in 2011 the KPN Skating Friends Day drew as many as 2,000 enthusiastic participants. We will organize this day again in 2012.