Since 1 January 2013, KPN has been a main sponsor of the Rijksmuseum. This major Dutch museum and KPN have joined forces for three years, during which time KPN will support the museum both financially and with innovative products.
As main sponsor, KPN contributes to the technology and communication needs of the Rijksmuseum. These include several products and services in the museum, as well as data traffic, data storage and mobile and fixed telephony. In this way, KPN is closely attuned to the strategy of the Rijksmuseum of being an innovative, state-of-the-art cultural institute of global significance.
“KPN is the ideal partner to help the Rijksmuseum achieve its mission to link together people, art and history,” says Wim Pijbes, director of the Rijksmuseum.
KPN has been the official ICT partner of the Rijksmuseum since last year. KPN is the fourth main sponsor of the museum, alongside Philips, ING, and the BankGiro Lottery. The fully renovated Rijksmuseum opened its doors to the public on Saturday 13 April.
The main sponsorship of the Rijksmuseum completes KPN’s sponsorship portfolio. With ice skating, the KPN Finest Contact Foundation and the Rijksmuseum, KPN now has three distinctive sponsorship projects that suit KPN admirably.
Every year KPN supports an important and special cultural event to make it accessible to a wide public.
Sponsor partner of the “Rijksakademie”
KPN is sponsor partner of Amsterdam's Rijksakademie, a fine arts college. KPN and the Rijksakademie support the mission of the Rijksakademie: ‘to develop talent at the highest level’. This collaborative effort allows KPN to support talented young artists in the Netherlands. KPN refreshes its in-house art collection with works by young Dutch artists.
The Prix de Rome is the oldest state award for talented young artists in the Netherlands. As one of the most generous prizes, it offers not only a substantial cash sum but also three to four months working at the Rijksakademie. In partnership with the Rijksakademie, KPN has inaugurated its own unique art prize: the KPN Kunstprix. The winner receives a cash sum and is assured of the sale of an existing or forthcoming work. Another element of the partnership is to sponsor an annual fellowship. This gives KPN a direct connection with a promising artist.