New Dutch mobile propositions KPN and Hi

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Den Haag, 19-7-11



On September 5, KPN will introduce new mobile propositions for consumers in the Netherlands under its KPN and Hi brands. The propositions are based on the use of mobile data; they have a wider selection of data bundles and thereby respond to the latest trends in the Dutch telecom market.

The introduction of the new propositionss means that:

  • Mobile data, voice and text messages are integrated within a single bundle.
  • Mobile data will become more expensive within the bundle. Whether or not the consumers monthly bill becomes more expensive, depends on the choice of subscription and usage.
  • KPN has decided not to block any services or to set separate rates for different services. The propositions comply with the forthcoming new Dutch legislation and are net neutral.
  • The consumer will pay more for a new smartphone because these devices are becoming increasingly expensive.

In the first quarter of 2011, KPN noticed that consumer behavior is changing rapidly. Thanks to advanced, fast mobile broadband networks and the adoption of smartphones more and more consumers are making use of online social media and mobile apps to communicate. The traditional propositions based around SMS and voice traffic have become inadequate for the consumer and for KPN.

KPN consulted consumers and other stakeholders before instituting the new propositions. Consumers understand the structure and consider elements of the proposition positive.

KPN and Hi customers can choose between three types of proposition:

  • One variant is for customers who mainly want to make calls and send text messages.
  • The second proposition integrates data, voice and text messages in one bundle. The number of call minutes, text messages or internet MBs increases in accordance with the size of the bundle.
  • The customer may also choose a premium proposition with a higher internet speed and more MBs for mobile data.


KPN customers who pay a monthly fee of more than 45 euros will get extra service comprising a replacement phone, a premium helpdesk and proactive subscription advice.
Hi customers who choose the premium Hi messaging subscription get a fast internet subscription, twice as many MBs and unlimited text messages.

An overview of the new propositions can be found here


The Telfort brand will introduce new propositions early in 2012.