Den Haag, 29-1-08
KPN has launched today its own Simyo brand in the Spanish market. KPN acts as MVNO (Mobile Virtual Network Operator) in Spain on the Orange network. Through this MVNO, KPN leverages its expertise in executing MVNOs and multi-brand strategies outside its current footprint, following the success in Belgium, Germany and the Netherlands. The introduction of Simyo is part of the KPN strategy to deploy different brands, like Base, in different markets in Europe. Simyo is a mobile prepaid concept based on online selfcare. The pricing is only 9 cents per minute into all networks 24 hours a day. The same tariff goes for SMS .
In addition, KPN has committed several wholesale partners like Euphony and Interbank to offer wireless services in cooperation with KPN.