KPN acquires retail chain SMS Michel

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Den Haag, 23-1-08

KPN is acquiring the retail chain SMS Michel Communication GmbH in Maintal, Germany with effect from 1 January 2008, for its German subsidiary E-Plus. With the acquisition of the approximately 200 SMS shops, E-Plus increases its retail footprint in prime city locations, thereby strengthening its position on the German mobile telecoms market in the long term.


In the medium term, E-Plus will use around half of the shops as E-Plus shops. The remaining branches will continue to operate independently under the name “SMS – Smart Mobile Services”, offering a broad selection of devices and services to do with mobile telecoms.


SMS Michel’s existing partnerships with network operators and end device manufacturers will also remain unaltered by the takeover and are to be intensified further.