KPN Mobile International believes a multi-brand strategy is the best way to serve their customers with highly differentiated offers per market segment. Common characteristic of all brands is offering value for money to their customers.
To attract customers in segments not specifically targeted with their own brands, Mobile International uses its strategic wholesale partners with strong brands and distribution. International brands have been rolled-out across the footprint based on their proven business model. Mobile International leverages their successful brands, wholesale partners and infrastructure across markets. Mobile International builds long term relationships with their own brands and strategic partners.
Please find below an overview of the geographical presence of brands.