Brand: E-Plus

Features

With 15 million customers, E-Plus is the third largest mobile network operator in Germany. In 2006 and 2007 it was also the fastest growing and most profitable mobile provider. Initially E-Plus was a single brand with a broad package of high-quality services, simple and competitively priced. Since 2005 the E-Plus Group has been operating several brands: BASE (voice and internet for a fixed monthly sum), Simyo (only SIM cars), Ay Yildiz (for the Turkish community), Vybemobile (lifestyle – telephony and music) and numerous partnerships with companies outside and within the telecom world. These new providers have resulted in 7.6 million new customers in barely two years.

Target group

The E-Plus brand focuses on both consumers and corporate users, while the other brands have specific target groups.

Specifics

  • E-Plus: for families and businesses
  • BASE: telephone and internet services for a fixed monthly sum for active people in their 20s
  • Simyo: arrange everything yourself via internet, no subscription and a lot cheaper than the average prepaid
  • Ay Yildiz: advantageous offers for the Turkish community
  • Vybemobile: for mobile callers who enjoy music