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Den Haag, 8-9-06

Distribution agreement enables more fans to enjoy premier league football

KPN and Tele2-Versatel today announced the signing of an agreement for the distribution of digital television that will give a boost to the Dutch digital TV market.

This agreement allows Tele2-Versatel to use KPN’s Digitenne network to market a television product under its own brand name to Tele2 customers. In addition, Tele2-Versatel can use the Digitenne network as well as KPN’s interactive television network, Mine, for the distribution of its football-related pay-TV channels. KPN, in its turn, will be able to expand its offering to its Mine and Digitenne customers with Tele2’s Dutch premier league football channels.

With KPN as its new distribution partner, Tele2-Versatel can reach far more customers with its new interactive Tele2 TV and Dutch premier league football product. Meanwhile, KPN’s 230.000 digital television customers can enjoy more football content. Both parties aim to step up promotion of live premier league football with this new group of football fans.

Ludolf Rasterhoff, KPN’s Television and Media Director: “I’m thrilled that KPN can offer its Digitenne and Mine customers the opportunity to watch premier league football matches live on television. This is an excellent supplement to the PSV, Ajax and Feyenoord club channels we introduced earlier this year.”

“In March this year, we launched Tele2 TV, interactive television on demand,” says Günther Vogelpoel, Tele2’s Consumer Market Director. “This agreement strengthens our market position, as we can now offer a low-threshold alternative to cable television. At the same time, we can reach a far wider audience with our live premier league football channel.”

“We welcome the new cooperation and the increased availability of live premier league football to football fans”, says Alex Tielbeke, Director of the Premier League Association. “We assume that the cooperation is not in disagreement with the existing contract, which we hope to confirm in the next few days”.

Tele2-Versatel is a brand name of Versatel Nederland B.V. Tele2-Versatel is far and away the largest alternative telecom operator in the Netherlands, Belgium and Luxemburg. It offers consumers, businesses and wholesale customers a comprehensive range of telecommunications services - broadband voice, data and internet - through its own state-of-the-art infrastructure. Tele2-Versatel customers enjoy simple and affordable top-quality services. Tele2-Versatel employs around 1,100 people. More news and information are available at http://www.versatel.nl/ and http://www.tele2.nl/.