• Artikel

Introduction of Digital TV of KPN



Den Haag, 4-10-04

KPN is the world’s first telecom operator to venture into the TV market using the advanced DVB-T technology. KPN will offer customers in the Netherlands an attractive alternative to cable TV.

Customers who already purchase other services from KPN will receive a discount. Customers who have a phone subscription and ADSL internet connection through KPN pay just EUR 7,95 a month. If customers have a KPN fixed line or mobile phone subscription, they pay EUR EUR 10.95 a month. Digital TV from KPN costs EUR 13.95 a month for all other customers.

Expectations are that reception will extend to cover most of the Netherlands by the end of 2006. At the moment, Digital TV from KPN can be viewed throughout the Randstad area, comprising the cities of Amsterdam, Utrecht, The Hague and Rotterdam. This amounts to 2.7 million Dutch households (45% of the total number of Dutch households). Potential customers will be able to perform an online 'postcode check' to see whether Digital TV from KPN is available at their address via www.kpn.com. The channel line-up for Digital TV from KPN contains the most popular 25 TV channels and 17 radio channels.

Digital TV from KPN is a wireless service. Subscribers can watch TV anywhere they want: throughout the house, on the boat, in the car, wherever they please. They are no longer tied to a cable TV socket. On subscribing, customers receive a small antenna, a digital receiver and a smartcard giving access to Digital TV from KPN. An extra perk of Digital TV from KPN is that it comes with an electronic on-screen TV guide. So subscribers can see what program is on and what else is coming up while zapping.

The launch of its first TV offering is part of KPN’s broader development into an all-round service provider. KPN can offer its customers telephone, internet and now radio and television, too. These services will be provided through multiple infrastructures, including DVB-T, internet and/or cable, in money-saving combo packages. With these packages, KPN rewards loyal customers: the more services they subscribe to, the bigger their discount.